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How to Maximize the Impact of Events


Maximize event marketing shelly straub

In the dynamic landscape of small business marketing, events provide a golden opportunity to connect with your audience on a personal level, amplify brand visibility, and create lasting impressions. Here's a your guide to help your small business make the VERY MOST of every event, from pre-planning to post-event recap.


1. Pre-Event Marketing Magic: Building Anticipation

Before the event kicks off, leverage your marketing prowess to build anticipation. Craft engaging social media posts, create event-specific graphics, and consider running targeted ads to generate buzz. Encourage your audience to share and tag friends, to create excitement.

2. Subscriber Notifications: Turning Interest into Attendance

Utilize your email subscriber list to send out personalized invitations and event details. Offer exclusive perks or discounts for subscribers to incentivize attendance. Make sure your emails are visually appealing and mobile-friendly, ensuring they stand out in crowded inboxes.

3. Capture the Moment: Photos and Videos During the Event

Do your best to capture high-quality photos and videos throughout the event. Share real-time updates on your social media platforms, showcasing the energy, activities, and highlights. This creates a sense of FOMO (Fear of Missing Out) and encourages attendees to engage with your content.

4. Go Live: Bringing the Event to Your Online Community

Leverage live-streaming features on platforms like Instagram, Facebook, or TiktTok to give your online audience a front-row seat. Conduct live interviews, showcase behind-the-scenes moments, and involve your audience by responding to comments in real-time. This fosters a sense of inclusivity and connection.


Don't forget to turn one-time customers into repeat buyers by creating incentives to get them on your email subscriber list!

5. Swift Recap: Crafting a Blog Post Within 24 Hours

Strike while the iron is hot by posting a quick blog recap within 24 hours of the event's conclusion. Summarize key moments, highlight collaborations, and express gratitude to attendees and partners. Include a call-to-action (CTA) that encourages readers to share their experiences and engage with your brand.


Select ten captivating photos that encapsulate the essence of the event and create a visually appealing gallery ono the blog. Also share these images across your social media platforms, tagging everyone involved, from collaborators to other small businesses. This not only extends your reach but also strengthens community ties.


Beyond the Event Horizon

Remember 3 things:

  • Pre-event marketing (social posts and email newsletter)

  • During event photos, videos and live (along with grabbing email subscribers)

  • Post-event blog and sharing of photos within 24 hours

Events come and go quickly but you can make the most of it, as well as give a bit of longevity with a post-event blog that will live on.

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