In the realm of business, the golden rule isn't just a cliché—it's a blueprint for success. The principle of over-delivering, of giving more than what's expected, has the power to transform client relationships and elevate your reputation in ways you might not have imagined. This is why I believe going above and beyond is not only good practice but a strategic move that can set you apart in a competitive landscape.
Stay til the end of this post for the best part ... my example of an overdeliver!
1. Building Trust and Credibility:
When you consistently over-deliver on promises, you establish trust with your clients. They come to rely on you not just as a service provider, but as a reliable partner invested in their success.
2. Creating Memorable Experiences:
Going the extra mile leaves a lasting impression. Clients who experience exceptional service are more likely to remember and recommend you to others, helping to expand your network and reach.
3. Fostering Loyalty and Repeat Business:
Clients who feel valued and appreciated are more likely to become long-term patrons. Over-delivering builds a loyal customer base, reducing the need for continuous marketing efforts to acquire new clients.
4. Differentiating Yourself in a Competitive Market:
In a world where many businesses offer similar services, over-delivering becomes a powerful differentiator. It sets you apart and positions you as a provider who truly cares about the client's success.
5. Enhancing Your Professional Reputation:
Word of mouth is a potent force in business. When clients sing your praises for going above and beyond, it enhances your professional reputation and can lead to new opportunities.
6. Encouraging Referrals and Recommendations:
Satisfied clients are more likely to refer others to your business. By over-delivering, you're creating enthusiastic advocates who will actively promote your services.
Here's a perfect example of how much I was able to over deliver and accomplish in ONE MONTH for a new client:
Day 1 - First intro call with new client
Complete branding package with new logo, colors, fonts
Brand new website created, fully optimized
New tiktok account created
New pinterest account created
7 ebooks created
1 digital product created
Created fully automated email for subscribers
Email newsletter campaigns branded and optimized - sent
Print on demand products created and implemented into website functionality
28 blog posts with social graphics
Over 20 social graphics created
Social media templates created
Affiliate program integrated into website platform
Reviews app integrated into website platform
First amazon book published
Day 30 - first fully automated course created (with immediate paid results)
This client in particular, needed something to set her apart from the competition (of which there is PLENTY of competition in her field). So I came up with an idea that completely fits her business mission but is out-of-the-box and sets her apart to give her a bit of an edge and head start and more traffic.
Of all the things I did for her, this is the one I am most proud of because it is the one thing that completely sets "ME" apart. My ideas. My out-of-the-box thinking. This, along with authenticity, is the driving force that will make a business successful today.
In the world of business, over-delivering isn't just a gesture of goodwill; it's a strategic move that pays dividends in the long run. By consistently exceeding client expectations, you forge strong relationships, stand out in a crowded market, and create a loyal customer base. Remember, it's not about doing more for the sake of it, but about understanding your client's needs and finding creative ways to meet and surpass them. In doing so, you're not just delivering a service—you're delivering an experience. In my case, I am delivering "possibility!" The possibility of all your business has the potential to be, even if you can vision it just yet!